Target Audience

Male: 40%

Female: 60%

Age Group: Teenagers 16-19

Brands:

Clothes: Animal, Roxy, Diesel 

Shoes: Converse, Doc Martens

Alcohol: Cider, spirits

Bands:

Radiohead

Kings of Leon

Kasabian

Hed PE 

Film and T.V.:

Film: Lock Stock and Two Smoking Barrels, TrainSpotting, Donnie Darko, Kidulthood,Sweet Sixteen, Fight Club, Pulp Fiction, Psycho, Reservoir Dogs, American History X.

T.V:  Skins, Shameless, Being Human, Spaced, Blackbooks, Man Stroke Woman, Mock the Week, Never Mind the Buzzcocks

Demographic:

My film is mainly aimed at females, aged 16-19

The socio-economic scale

1. 

	Social grade		Description of occupation		Example
	A		higher managerial, administrative or professional		Company director
	B		intermediate managerial, administrative or professional		Middle manager
	C1		supervisory, clerical, junior administrative or professional		Bank clerk
	C2		skilled manual workers		Plumber
	D		semi- and unskilled manual workers		Labourer
	E		state pensioners with no other income, widows, casual and lowest grade earners		Unemployed

My film will be aimed at B, C1 and C2.

Psychographic

·         Mainstreamers: people who don’t like to be different but are conventional in their tastes and aspirations

·         Traditionalists: people who don’t like change and are very
       set in their ways

·         Hedonists: people who just want to have a good time

·         Individualists: people who want to stand out from the crowd
       and like to think for themselves

·         Rebels: people who don’t want to conform but challenge the traditional way of doing things.

My film will be aimed at Rebels, Hedonists and Individualists.