Thursday, 10 February 2011

How did you attract/address your audience?

My audience profile:


Male: 40%
Female: 60%
Age Group: Teenagers 16-19


Demographic:
My film is mainly aimed at females, aged 16-19
My film will be aimed at B, C1 and C2.


Psychographic:
My film will be aimed at Hedonists, Rebels and Individualist




I used the following things to attract my audience:
I used sad acoustic music to create a sad atmosphere so they audience would sympathise with the main character rather than judge her.
I used jump cuts to make the audience feel a sense tension and excitement.
I used enigma codes to make the audience curious about the main character and want to carry on watching.
I edited  the film so that the audience never got a completely full or clear view so the audience were curious about her.



I showed my film to several people who fitted my audience profile, then interviewed them to get some response on my film. They said that the downbeat music created a depressing atmosphere so they could tell that the film would be quite sad in places, they said that the jump cuts created a sense of apprehension and tension, they wanted to know what was going to happen next. They said that they were interested in the girl and wanted to know who she was and why she was doing drugs. They said that it didn't give much away about what happened in the rest of the film but they wanted to watch the film to find out. The video below shows some of their comments.  








I also uploaded the video to my facebook group this is some of the feeback i got off them:

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